Building in public

Leilei Chen

Indie builder crafting AI-powered tools. Previously engineer at Amazon and Flexport. Writing about AI, indie products, and building in public.

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What I'm doing now

Updated 2026-04-10

Building AI-powered SEO/GEO tools for e-commerce sellers
Writing about AI and building in public
Exploring AI-powered e-commerce tools and workflows
Learning and shipping indie products

Contributions

13095 in the last year

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Writing by Stometa

Turning field notes into reusable judgment

A body of work across engineering practice, quantitative research, AI tools, and essays. Each Post keeps the problem, the evidence, and the loops still open.

Engineering Practice

Posts for this theme are still being assembled.

Quantitative Research

Posts for this theme are still being assembled.

AI Tools

Google UCP Goes Live: The Search-to-Checkout Era Begins

Google's Universal Commerce Protocol is now live in AI Mode, letting users buy from Etsy and Wayfair without leaving Search. What this means for DTC brands and indie merchants.

Feb 13, 20263 min read